Harley-Davidson aimed to stimulate holiday sales across motorcycles, apparel, parts, and accessories with a campaign that captured the spirit of gifting in the iconic Harley way. The objective was to create a narrative that resonates emotionally with riders and their loved ones, driving engagement both in dealerships and online.

My solution was a holiday campaign celebrating the shared memories and lasting bonds that Harley-Davidson journeys create. Each chapter of the journey—from scenic routes to milestone moments—symbolizes the tradition, freedom, and deep connections that define Harley-Davidson.

The result is a campaign that invites audiences to give the gift of Harley-Davidson and "Build Memories One Mile at a Time." This emotional journey reinforces Harley’s role in bringing people closer through shared adventures, inspiring holiday shoppers to invest in more than just a gift, but in experiences that last a lifetime.

*Unrealized