EA Sports sought to build positive brand equity and foster a meaningful connection with The Masters in their newest golf game, where every course immerses players in the authenticity of championship golf. The aim was to appeal to both avid golf fans and casual players, bringing the prestige of Augusta and the game’s immersive realism to a wide audience.

Our solution was a system that visually narrated the legacy of The Masters and EA’s commitment to the sport. Each element was designed to appeal to die-hard golf fans and newcomers, combining traditional clubhouse elegance with a modern twist.

The result was a captivating experience that drew players deeper into the game.