EA sought to generate excitement and elevate awareness of the new WRC season among rally fans and gamers alike. The goal was to capture the essence of rally racing in a way that felt engaging and authentic, immersing fans in a season unlike any other.

To bring this vision to life, we refreshed the Key Art with bold, dynamic visuals and custom composites, creating a high-energy aesthetic that celebrated what sets WRC apart. We also developed an upgraded wordmark with a distinctive icon for the expansion to unify the brand’s look for 2024.

The result was visually striking system that resonated with both dedicated WRC fans and new players, inviting them to experience rally racing in a more immersive way.